Shedding Light in the Darkness

How They Promoted Nuclear Power in the 1970s


Radioactivity. It’s been in the family for generations.

In fact, scientists can tell us just how our remote ancestors are by measuring the radioactivity still in the bones of prehistoric cave dwellers. Radioactivity dating is possible because virtually everything on earth — food, air, water, man himself —  is radioactive and always has been.

Obviously, radiation is nothing new. Using nuclear power plants to generate electricity isn’t exactly new either. We’ve been doing it for 15 years. And experience has shown that a person living next door to a nuclear power plant for a year would be exposed to less additional radiation than by making one round-trip coast-to-coast.

Understanding that nuclear power plants are safe, clean places to make electricity is important, because the demand for electric energy continues to grow. And nuclear power is one of the best ways we have tor meeting it.

Our country’s ability to do the work that needs to be done will depend on an adequate supply of electricity. There’s no time to waste. New generating facilities must be built, and built in a way compatible with our environment. We’ll continue working to do this. But we need your understanding today to meet tomorrow’s needs.

The people at your Investor-Owned Electric Light and Power Companies.

LIFE magazine ad – October 13, 1972


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